{"id":1059,"date":"2022-01-11T12:06:19","date_gmt":"2022-01-11T12:06:19","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?p=1059"},"modified":"2025-02-25T07:43:57","modified_gmt":"2025-02-25T07:43:57","slug":"guide-how-to-ab-test-your-woocommerce-store","status":"publish","type":"post","link":"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/","title":{"rendered":"Guide: How to AB Test Your WooCommerce Store?"},"content":{"rendered":"\r\n<p>As I have mentioned before in the previous blog &#8220;<a href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-shopify-store\/\">Guide: How to AB Test Your Shopify Store?<\/a>&#8220;, the biggest and most important question in any website:<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/#How_Can_AB_Testing_Can_Help_You\" >How Can AB Testing Can Help You?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/#Best_AB_Testing_Tools_For_WooCommerce\" >Best AB Testing Tools For WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/#How_to_Install_An_AB_testing_tool_on_A_WooCommerce_Site\" >How to Install An AB testing tool on A WooCommerce Site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/#Launching_an_AB_Test_on_a_WooCommerce_Store\" >Launching an AB Test on a WooCommerce Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/#Examples_of_WooCommerce_Elements_You_Can_Test\" >Examples of WooCommerce Elements You Can Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/#Wrapping_Things_Up\" >Wrapping Things Up<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>Is it enough to uplift its conversion rate when it comes to design and layout, content, navigation, etc.?<\/p>\r\n\r\n\r\n\r\n<p>Well, it all comes down to AB testing!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><\/span>\r\n<div class=\"htoc__itemswrap\">\r\n<ul class=\"ht_toc_list\">\r\n<li class=\"\"><a href=\"#htoc-ab-testing-can-help-you-in\">How Can AB Testing Can Help You?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-best-ab-testing-tools-for-woocommerce\">Best AB Testing Tools For WooCommerce<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-how-to-install-an-ab-testing-tool-on-a-woocommerce-site\">How to Install An AB testing tool on A WooCommerce Site?<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-launching-an-ab-test-on-a-woocommerce-store\">Launching an AB Test on a WooCommerce Store<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-examples-of-woocommerce-elements-you-can-test\">Examples of WooCommerce Elements You Can Test<\/a><\/li>\r\n<li class=\"\"><a href=\"#htoc-wrapping-things-up\">Wrapping Things Up<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-ab-testing-can-help-you-in\"><span class=\"ez-toc-section\" id=\"How_Can_AB_Testing_Can_Help_You\"><\/span>How Can AB Testing Can Help You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Improve user engagement<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>There are several elements that you can test on.<\/p>\r\n\r\n\r\n\r\n<p>For example, you can experiment with the subject line, call-to-action (CTA), visuals like images or videos, layout, fonts, colors, etc.<\/p>\r\n\r\n\r\n\r\n<p>AB testing will show you which change your audience favor.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These changes will improve the user experience.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Improve content<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>AB testing can help you reach the best results when it comes to your website content.<\/p>\r\n\r\n\r\n\r\n<p>You can test between subject lines, body context, etc. AB testing gives you the chance to filter out and improve ineffective content.<\/p>\r\n\r\n\r\n\r\n<p>You can keep going until you reach the best version your visitors like.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Reduce bounce rate<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Bounce rate is the percentage of people who visit your site and leave instantly without viewing other pages.<\/p>\r\n\r\n\r\n\r\n<p>A\/B testing can help you test various landing page variations against the current one.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This will help you find the most appealing version to your audience, with the highest engagement rate, making them stay longer on your site.\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Uplift conversion rate<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The primary purpose of AB testing is to uplift your website&#8217;s conversion rate.<\/p>\r\n\r\n\r\n\r\n<p>You can figure out what kind of landing page variation converts more website visitors into buyers.<\/p>\r\n\r\n\r\n\r\n<p>So, this blog is for you if you have a WooCommerce store and need to do some AB testing.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s get started!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-best-ab-testing-tools-for-woocommerce\"><span class=\"ez-toc-section\" id=\"Best_AB_Testing_Tools_For_WooCommerce\"><\/span>Best AB Testing Tools For WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Many AB testing tools can help you with your WooCommerce site like:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>OmniConvert<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Omniconvert is a conversion rate optimization platform that offers software tools, including A\/B testing, to global eCommerce companies.<\/p>\r\n\r\n\r\n\r\n<p>It was founded by Valentin Radu, in August 2013, in Bucharest, Romania.<\/p>\r\n\r\n\r\n\r\n<p>Using their A\/B testing tool, you can run the A\/B split tests on desktop, tablet, or mobile devices.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Kameleoon<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Kameleoon, founded in 2012, is an AI-powered A\/B testing and personalization platform that uses artificial intelligence to help optimize the user experience.<\/p>\r\n\r\n\r\n\r\n<p>Kameleoon is suitable for small, medium-sized businesses and large enterprises.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It is popular among healthcare and financial services sectors and organizations, focusing on data security and privacy.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Freshmarketer<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Freshmarketer is a product of Freshworks.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Freshworks was founded in India in 2010 by Girish Mathrubootham and Shan Krishnasamy and moved to Silicon Valley. It is now based in San Mateo, California.<\/p>\r\n\r\n\r\n\r\n<p>Freshworks creates cloud-based software solutions for businesses.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The company has a product suite ranging from sales CRM software to recruitment tools and customer-support helpdesk software.<\/p>\r\n\r\n\r\n\r\n<p>Going back to Freshmarketer, it provides a personalized marketing automation solution for businesses of all sizes that offer A\/B testing and <a href=\"https:\/\/www.figpii.com\/blog\/whats-split-url-testing\/\">split URL testin<\/a>g.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Adobe Target<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Adobe Target is an Adobe Experience Cloud solution.<\/p>\r\n\r\n\r\n\r\n<p>It is an enterprise tool that combines targeted testing and personalization.<\/p>\r\n\r\n\r\n\r\n<p>Adobe Target offers two features, A\/B tests, and multivariate tests. You create test variations by selecting and swapping out, modifying, or dragging and dropping content.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Moreover, Adobe Target&#8217;s self-learning algorithm associate visitor behavior and content to give you the best results.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>FigPii<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>FigPii is a conversion rate optimization platform that was established in September 2016.<\/p>\r\n\r\n\r\n\r\n<p>FigPii offers you tools like heatmaps, video replays, polls, and, most importantly, AI-Powered A\/B testing.<\/p>\r\n\r\n\r\n\r\n<p>With FigPii, you can AB test for:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>One page or multiple pages on your site.<\/li>\r\n<li>Visitors coming from a traffic source or campaign.<\/li>\r\n<li>Returning visitors, new visitors, or all types of visitors.<\/li>\r\n<li>Visitors who use a specific device to visit your site.<\/li>\r\n<li>An unlimited number of variations and goals.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p><strong><em>You can read more about these AB testing tools here:<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-google-optimize-vs-ab-tasty\/\">Google Optimize VS. AB Tasty<\/a><\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-omniconvert-vs-kameleoon\/\">Omniconvert vs. Kameleoon<\/a><\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-freshmarketer-vs-adobe-target\/\">Freshmarketer vs. Adobe Target<\/a><\/li>\r\n<li><a href=\"https:\/\/www.figpii.com\/blog\/a-b-testing-tools-vwo-vs-optimizely\/\">VWO vs. Optimizely<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-install-an-ab-testing-tool-on-a-woocommerce-site\"><span class=\"ez-toc-section\" id=\"How_to_Install_An_AB_testing_tool_on_A_WooCommerce_Site\"><\/span>How to Install An AB testing tool on A WooCommerce Site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>WooCommerce is a customizable e-commerce platform that is built on WordPress.<\/p>\r\n\r\n\r\n\r\n<p>For example, you can install the FigPii AB testing tool on WordPress through the following steps:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Select <strong>Add New<\/strong> within your WordPress Plugin menu.<\/li>\r\n<li>Install the official FigPii plugin. By searching for &#8220;FigPii,&#8221; you should find the official FigPii Plugin in the results!<\/li>\r\n<li>Activate the plugin. You should see the Active button after clicking on install, but if you don&#8217;t see it, you can navigate to your installed plugins, search for &#8220;FigPii,&#8221; and click on <strong>Activate<\/strong>.<\/li>\r\n<li>After installing and activating the FigPii plugin, look for FigPii on the side menu. You can navigate your FigPii plugin setting by clicking on FigPii from the side menu.<\/li>\r\n<li>Find your <strong>FigPii Access Key. <\/strong>You can navigate to your domain dashboard to find your key <a href=\"https:\/\/www.figpii.com\/dashboard\/account-management\">Domain Dashboard<\/a>.<\/li>\r\n<li>Paste your access key within the FigPii access key box and click on Save Settings!\u00a0<\/li>\r\n<li>Wait for a while to detect your activation or activate your tracking code manually.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-launching-an-ab-test-on-a-woocommerce-store\"><span class=\"ez-toc-section\" id=\"Launching_an_AB_Test_on_a_WooCommerce_Store\"><\/span>Launching an AB Test on a WooCommerce Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Continuing with the FigPii example, here&#8217;s how you can launch an AB test using it:<\/p>\r\n\r\n\r\n\r\n<p>Once you log in to FigPii&#8217;s dashboard, you will find the AB testing tool icon on your right. Click on it.<\/p>\r\n\r\n\r\n\r\n<p>Then, click on &#8220;create new experiment.&#8221;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The first step will be to name your experiment,<\/li>\r\n<li>Then, you need to choose the kind of experiment you want to launch. Either &#8220;AB test&#8221; or a &#8220;split test.&#8221;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Split testing helps if you have a single page and already have the new design implemented on Shopify itself, then this is a good option for you.<\/p>\r\n\r\n\r\n\r\n<p>But, if you don&#8217;t have the new design implemented anywhere, it is better to run an AB test.<\/p>\r\n\r\n\r\n\r\n<p>With split tests, we don&#8217;t handle the design of the new variation, and those are held internally on the website itself.<\/p>\r\n\r\n\r\n\r\n<p>All we handle is splitting the traffic between the different variations<\/p>\r\n\r\n\r\n\r\n<p>But with the AB test, you can find all the tools in the next step, &#8220;page targeting,&#8221; to edit the page.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>You can run the experiment on a specific page or multiple pages in page targeting.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>To understand how targeting works, check the knowledge base below:<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/kb.figpii.com\/article\/104-how-do-i-target-specific-urls-when-running-an-ab-test\">How Do I Target Specific URLs When Running An AB Test?<\/a><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Next, you need to choose which device you want the test to be on; desktop, mobile, or both.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>And, it would be best if you chose the visitor type: new, returning, or all of them.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Then, in this step, you need to add your variation.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Here, you can either use the built-in FigPii visual page editor to implement your changes and ideas on the website.<\/p>\r\n\r\n\r\n\r\n<p>Or, if you don&#8217;t want to use the visual editor and have a developer in your team, you can use CSS and javascript.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>After you create your variations, you need to choose your goals.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>For the goals of the test, the primary purpose or the micro goal is &#8220;order confirmation.&#8221;\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It represents how many products you sold. The test measures the impact the test has on your revenue. Also, it measures what percentage of visitors have converted on the website.<\/p>\r\n\r\n\r\n\r\n<p>Also, you have different goals or macro goals, which you might want to keep an eye on them and see the impact of the test on them.<\/p>\r\n\r\n\r\n\r\n<p>These goals can be: product visits, collection visits, <a href=\"https:\/\/www.figpii.com\/blog\/what-is-add-to-cart-rate\/\">add to cart<\/a>, cart visits, and checkout.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The last step is to save and then launch your test.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-examples-of-woocommerce-elements-you-can-test\"><span class=\"ez-toc-section\" id=\"Examples_of_WooCommerce_Elements_You_Can_Test\"><\/span>Examples of WooCommerce Elements You Can Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The number of elements you can test on your WordPress site using the FigPii AB testing tool is enormous.<\/p>\r\n\r\n\r\n\r\n<p>For a SaaS company, which has a WordPress site that offers people the chance to do early baby gender blood tests at home, we experimented with various elements:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>For instance, the website had an issue that the products were not visible on the home page.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>So, we wanted to test different locations for product placement on the home page for the desktop.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" class=\"wp-image-1061\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/V1-1-sneakpeek-1024x700.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/V1-1-sneakpeek-1024x700.jpg 1024w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/V1-1-sneakpeek-300x205.jpg 300w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/V1-1-sneakpeek.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The new variation uplifted the conversion rate by 17.89%.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The second element we experimented with was, testing different headlines on the main banner.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>This iteration of a previous test was declared a winner.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"510\" class=\"wp-image-1062\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/headline-original.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/headline-original.jpg 290w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/headline-original-171x300.jpg 171w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>We took the winning variations and tested them against a new headline.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"711\" class=\"wp-image-1063\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/headline-variation.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/headline-variation.jpg 374w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/headline-variation-158x300.jpg 158w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The iteration was a winner also, with a 10.23% uplift in conversion rate and an AOV of $81.82.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The third element we are currently testing is whether adding a holiday banner on the homepage will uplift the conversion rate or not?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"660\" class=\"wp-image-1065\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-holiday-banner.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-holiday-banner.jpg 408w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-holiday-banner-185x300.jpg 185w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Up until now, it did an uplift in conversion rate by 7.39%.<\/p>\r\n\r\n\r\n\r\n<p>Worth mentioning that it has a chance to win by 92.49%.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The fourth element we are currently experimenting with is on one of the product web pages.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>We wanted to highlight the time of the process for each kind of product; to make it easier for you to understand it.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"878\" class=\"wp-image-1066\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-time.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-time.jpg 414w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-time-141x300.jpg 141w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>We did this since it is a very time-sensitive product and many visitors and clients wanted to know how long it would take since it wasn&#8217;t obvious.<\/p>\r\n\r\n\r\n\r\n<p>So, that&#8217;s why we created the diagram, as shown in the screenshot below.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Another test we had, was adding a product comparison chart, as shown below in the screenshot.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"890\" class=\"wp-image-1064\" src=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-comparison.jpg\" alt=\"\" srcset=\"https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-comparison.jpg 410w, https:\/\/www.figpii.com\/blog\/wp-content\/uploads\/2022\/01\/sneakpeek-comparison-138x300.jpg 138w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>We mentioned here the difference between the various products the company provides.<\/p>\r\n\r\n\r\n\r\n<p>This test achieved an uplift in conversion rate by 1.53%.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"htoc-wrapping-things-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up\"><\/span>Wrapping Things Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>That&#8217;s everything you need to know about how to AB test on your WooCommerce store using FigPii.<\/p>\r\n\r\n\r\n\r\n<p>In this blog, you&#8217;ve learned how to test several elements on WordPress landing pages, like headlines, holiday banners, etc.<\/p>\r\n\r\n\r\n\r\n<p>I hope it was as beneficial as I intended it to be.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>As I have mentioned before in the previous blog &#8220;Guide: How to AB Test Your Shopify Store?&#8220;, the biggest and most important question in any website: Is it enough to uplift its conversion rate when it comes to design and layout, content, navigation, etc.? Well, it all comes down to AB testing! How Can AB<\/p>\n","protected":false},"author":6,"featured_media":1067,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ab-testing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide: How to AB Test Your WooCommerce Store? - FigPii blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.figpii.com\/blog\/guide-how-to-ab-test-your-woocommerce-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide: How to AB Test Your WooCommerce Store? - FigPii blog\" \/>\n<meta property=\"og:description\" content=\"As I have mentioned before in the previous blog &#8220;Guide: How to AB Test Your Shopify Store?&#8220;, the biggest and most important question in any website: Is it enough to uplift its conversion rate when it comes to design and layout, content, navigation, etc.? Well, it all comes down to AB testing! 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