{"id":6182,"date":"2022-02-02T07:54:17","date_gmt":"2022-02-02T07:54:17","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?post_type=guide&p=6182"},"modified":"2025-06-18T17:24:43","modified_gmt":"2025-06-18T17:24:43","slug":"cro","status":"publish","type":"guide","link":"https:\/\/www.figpii.com\/blog\/guides\/cro\/","title":{"rendered":"What Is A Conversion Rate Optimization Platform, And How Does It Help You?"},"content":{"rendered":"\r\n

Conversion Rate Optimization.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Such a long sentence right? I have to say it took me a while to completely understand it myself.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

If you look at the table of contents down there you’ll find that I answer the question what’s CRO the first thing.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

But what they don’t tell you about CRO is that it is not easy, it takes time to be a CRO specialist in this day and age.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

So why should you know more about it if you’re not going to do the work itself?<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Because a big part of CRO is that you need to have a basic understanding of what you want to do, and how does it reflect on your business.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

So if you want to do conversion optimization right, read the blog.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

What is a conversion rate optimization platform (CRO)?<\/h2>\r\n\r\n\r\n\r\n
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Photo by\u00a0energepic.com<\/a><\/strong>\u00a0from\u00a0Pexels<\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

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Conversion rate optimization (CRO) is a process used to increase the percentage of visitors that move from one stage in an online funnel and successfully complete an action.<\/p>\r\n\r\n\r\n\r\n

This process typically uses a combination of analytics and website optimization techniques and resources in order to increase profit or revenue through higher conversions, lower cost per acquisition; and lower cost-per-click.<\/p>\r\n\r\n\r\n\r\n

Here let me give you an example to understand better.<\/p>\r\n\r\n\r\n\r\n

In online retail, a conversion is the last step in a customer purchasing process.<\/p>\r\n\r\n\r\n\r\n

In the case of an e-commerce shopping cart website, it normally begins when a customer “adds” products to his or her shopping cart from a retailer’s catalog and ends with the completion of a purchase transaction.<\/p>\r\n\r\n\r\n\r\n

It is reported that two-thirds of online shopping carts are abandoned, which highlights how important it is to make any necessary changes towards increasing sales.<\/p>\r\n\r\n\r\n\r\n

This includes everything from shipping options to checkout page layout.<\/p>\r\n\r\n\r\n\r\n

If you can get your visitors to stay on your site after they add items into their carts then this will help increase conversions because you will have more potential customers.<\/p>\r\n\r\n\r\n\r\n

The purpose of CRO can be either lead generation or sales for marketers.<\/p>\r\n\r\n\r\n\r\n

In order to get the best results from CRO, it is important to conduct split tests and find out what works and what doesn’t.<\/p>\r\n\r\n\r\n\r\n

There are top testing tools that will help you conduct split tests.<\/p>\r\n\r\n\r\n\r\n

I’m going to share with you the list of these top testing tools in 2022, and I hope it will benefit you.<\/p>\r\n\r\n\r\n\r\n

What are the top CRO platforms currently on the market?<\/h2>\r\n\r\n\r\n\r\n
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Photo by\u00a0Nataliya Vaitkevich<\/a><\/strong>\u00a0from\u00a0Pexels<\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

FigPii:<\/h3>\r\n\r\n\r\n\r\n

FigPii is a popular tool that allows for insight into what users are doing when visiting site pages such as scrolling down to the bottom, clicking certain buttons or images, etc. It can even show you where people are looking the longest on your site.<\/p>\r\n\r\n\r\n\r\n

With this information, marketers are able to pinpoint problem areas on the website which can then be tested using A\/B split testing tools.<\/p>\r\n\r\n\r\n\r\n

What gives FigPii an advantage in the CRO tools world is it combines multiple tools into one.<\/p>\r\n\r\n\r\n\r\n

Heatmaps, Session Recording, A\/B Testing, and Online Polls<\/p>\r\n\r\n\r\n\r\n

Optimizely<\/h3>\r\n\r\n\r\n\r\n

As I mentioned at the beginning of this article, A\/B split testing tools can increase revenue and return on investment (ROI).<\/p>\r\n\r\n\r\n\r\n

This is done by providing several variations of website pages and images to determine which combination works best with users.<\/p>\r\n\r\n\r\n\r\n

One such tool that marketers use is known as Optimizely<\/a>.<\/p>\r\n\r\n\r\n\r\n

The basic version of this tool can be used without any cost involved but does require a basic knowledge of HTML or coding to set up different types of tests depending on what you are hoping to achieve…

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