{"id":6165,"date":"2021-07-23T13:42:41","date_gmt":"2021-07-23T13:42:41","guid":{"rendered":"https:\/\/www.figpii.com\/blog\/?post_type=guide&p=6165"},"modified":"2025-06-18T17:24:42","modified_gmt":"2025-06-18T17:24:42","slug":"tools","status":"publish","type":"guide","link":"https:\/\/www.figpii.com\/blog\/guides\/ab-testing\/tools\/","title":{"rendered":"Top 10 AB Testing Tools Used By CRO Experts in 2023"},"content":{"rendered":"

Looking for a comprehensive A\/B Testing tool?<\/span><\/p>\n

AB Testing,<\/a><\/span>\u00a0also known as<\/span>\u00a0split testing, is our specialty here at FigPii, so we know a thing or two about the best tools on the market.<\/span><\/p>\n

We\u2019ve compiled a list of our favorite top 10 AB testing tools, which are used by\u00a0<\/span>trusted CRO experts<\/a><\/span>\u00a0worldwide.<\/span><\/p>\n

Apart from the effect on page load speed, we also considered other factors, such as price, usability, and customizability. Still, we are not interested in whether it slows down a site.<\/span><\/p>\n

Before we dive into the list, here\u2019s a brief explanation of what an AB testing tool is:<\/span><\/p>\n

What is an A\/B testing tool?<\/span><\/h2>\n

An A\/B testing tool is a platform that allows you to compare two or more variations of a webpage, email, or other digital element to determine which version performs better based on specific goals, such as conversions or user engagement<\/a>.<\/span><\/p>\n

These tools enable businesses to run experiments by presenting different designs or content to segments of their audience and then measuring which variation drives the desired action more effectively.<\/span><\/p>\n

In A\/B testing, the original version is referred to as the \u201ccontrol,\u201d while the new versions are called \u201cvariations\u201d or \u201cchallengers.\u201d<\/span><\/p>\n

A good A\/B testing tool provides you with the insights needed to optimize your site or campaigns based on real data, enabling you to make informed decisions about which elements yield better results.<\/span><\/p>\n

According to our<\/span>\u00a0<\/a><\/span>State of AB testing report<\/a><\/span>, 71% of online companies run two or more A\/B tests every month.<\/span><\/p>\n

For most CRO Agencies<\/a>, A\/B testing is considered a decision-making or idea validation tool used to compare an idea against reality. Simply put, split testing gives empirical validation to your design decisions.<\/span><\/p>\n

How do A\/B Testing tools work?<\/span><\/h2>\n

A\/B testing tools help you compare different versions of a webpage or element to see which one performs better.<\/span><\/p>\n

The tool splits your website traffic, showing half of the visitors one version (the control) and the other (the variation).<\/span><\/p>\n

This is typically done using JavaScript, which dynamically loads the different versions for users.<\/span><\/p>\n

To run an A\/B test, you select the page or element you want to test, create a variation, and set specific goals (like clicks, form submissions, or purchases) to measure the performance of each version.<\/span><\/p>\n

The tool tracks visitors’ interactions with each version and collects data on which one drives more conversions or engagement.<\/span><\/p>\n

Once enough data is collected, the tool<\/span>\u00a0<\/a><\/span>analyzes the A\/B test results<\/a><\/span>\u00a0to show you which version performed better, helping you make informed decisions about what changes to implement.<\/span><\/p>\n

A\/B testing tools focus on optimizing specific actions, such as increasing conversions, while other testing methods, like user testing, focus more on improving usability and user experience.<\/span><\/p>\n

Both are valuable but serve different purposes.<\/span><\/p>\n

Top 10 AB Testing Tools in 2025<\/span><\/h2>\n

FigPii<\/span><\/h3>\n

FigPii offers a full suite of CRO tools, including A\/B testing, built by a top CRO Agency \u2013 Invesp.<\/span>\"\"\"figpii<\/p>\n

This is a tool designed for companies that are frustrated by investing significant amounts of money in enterprise testing platforms, which are not being utilized to their full potential and are diverting budget from investing in people and skills, as well as developing intelligent processes for strategic optimization.<\/span><\/p>\n

FigPii might just be the only A\/B testing engine that provides you with testing ideas to focus on.<\/span><\/p>\n

FigPii\u2019s Key Features<\/span><\/h4>\n